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Digital Information Strategies: From Applications and Content to Libraries and People provides a summary and summation of key themes, advances, and trends in al

In the last decade, the use of data sciences in the digital marketing environment has increased. Digital marketing has transformed how companies communicate wit

Digital transformation is no longer news--it's a necessity. Despite the widespread threat of disruption, many large companies in traditional industries have suc

Digital Relevance teaches readers the knowledge, strategies, and skills need to create content, instantly engage customers, and compel them to action by sharing

"This book addresses and positions the issues in business strategy and public policy rising from digital convergence, especially in the areas of mobile communic