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This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve

How are widely popular social media such as Facebook, Twitter, and Instagram transforming how teachers teach, how kids learn, and the very foundations of educat

The future of journalism is hotly contested and highly uncertain reflecting developments in media technologies, shifting business strategies for online news, ch

Originally written in the late 1970s, this book was untouched for more than 35 years. McLuhan passed away before it went to press, but Logan always intended to

Discusses the impact online social networking has had on business, politics, media, and culture, and how it will affect the future.