Book excerpt: Make every sales call count and be the ONE seller buyers want to talk to! The DISCOVER Questions(tm) model for professional sellers is introduced and teaches them how to differentiate themselves from the pack with this revolutionary new model for asking questions. Sellers will learn how to use questions to open sales, assess customer needs, negotiate, invalidate objections and close. With DISCOVER Questions(tm), sellers can amplify their effectiveness and connect with customers on a deeper level in order to advance the sale.