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Doing Semiotics
Language: en
Pages: 255
Authors: Laura R. Oswald
Categories: Business & Economics
Type: BOOK - Published: 2020-06-04 - Publisher: Oxford University Press, USA

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The semiotics discipline - a hybrid of communication science and anthropology - accounts for the deep cultural codes that structure communication and sociality,
The Fortunes
Language: en
Pages: 285
Authors: Peter Ho Davies
Categories: Fiction
Type: BOOK - Published: 2016-09-06 - Publisher: HarperCollins

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An NPR Best Book of the Year: “The most honest, unflinching, cathartically biting novel I’ve read about the Chinese American experience.” —Celeste Ng, #
Changing Signs of Truth
Language: en
Pages: 342
Authors: Crystal L. Downing
Categories: Religion
Type: BOOK - Published: 2012-05-15 - Publisher: InterVarsity Press

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Crystal Downing brings the postmodern theory of semiotics within reach for today's evangelists. Following the idea of the sign through Scripture, church history
Lawyers Making Meaning
Language: en
Pages: 257
Authors: Jan M. Broekman
Categories: Law
Type: BOOK - Published: 2014-07-08 - Publisher: Springer Science & Business Media

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This book present a structure for understanding and exploring the semiotic character of law and law systems. Cultivating a deep understanding for the ways in wh
Handbook of Brand Semiotics
Language: en
Pages: 47
Authors: George Rossolatos (Hrsg.)
Categories: Branding (Marketing)
Type: BOOK - Published: 2015-11-09 - Publisher: kassel university press GmbH

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Semiotics has been making progressively inroads into marketing research over the past thirty years. Despite the amply demonstrated conceptual appeal and empiric
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