Book excerpt: In today's fast-paced world of technological saturation, competing pressures and influences, and high expectations it can be all too easy to lose sight of what is most important - yourself. Putting yourself first is not selfish; it is practical and responsible. The key to doing so effectively is to not give a damn. Not giving a damn is a way to simplify and prioritize your life, keep your emotions in their proper place, and be more productive by focusing on making the best decisions for yourself in the here and now. This simple, direct, effective philosophy can be applied to many areas of your life, from work to family to love. Stop giving a damn and start making the most of life.