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Introduction to e-Business

Download or Read eBook Introduction to e-Business PDF written by Colin Combe and published by Routledge. This book was released on 2012-07-26 with total page 437 pages. Available in PDF, EPUB and Kindle.
Introduction to e-Business
Author :
Publisher : Routledge
Total Pages : 437
Release :
ISBN-10 : 9781136392894
ISBN-13 : 1136392890
Rating : 4/5 (94 Downloads)

Book Synopsis Introduction to e-Business by : Colin Combe

Book excerpt: An Introduction to e-Business provides the contemporary knowledge of the key issues affecting the modern e-business environment and links theory and practice of management strategies relating to e-business. This book brings together the most cogent themes for an introduction to e-business and constitutes a valuable contribution to formalising common themes for teaching the subject in higher education. It brings together theoretical perspectives based on academic research and the application of e-business strategies. These concepts are further explored in the six case studies that follow the set chapters. This new textbook integrates the main themes to provide a complete picture of the key elements relevant to an introductory text in e-business. To fully appreciate the e-business environment it is necessary to understand the links between the different disciplines that come together to form


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