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M-Commerce

Download or Read eBook M-Commerce PDF written by Norman Sadeh and published by John Wiley & Sons. This book was released on 2003-01-03 with total page 270 pages. Available in PDF, EPUB and Kindle.
M-Commerce
Author :
Publisher : John Wiley & Sons
Total Pages : 270
Release :
ISBN-10 : 9780471456575
ISBN-13 : 0471456578
Rating : 4/5 (75 Downloads)

Book Synopsis M-Commerce by : Norman Sadeh

Book excerpt: The first complete introduction to the technology and business issues surrounding m-commerce With the number of mobile phone users fast approaching the one billion mark, it is clear that mobile e-commerce (a.k.a. "m-commerce") is the next business frontier. Authored by a recognized international authority in the field, this book describes the brave new world of m-commerce for technical and business managers alike. Readers learn about the driving forces behind m-commerce, the impact of WAP, 3G, mobile payment, and emerging location-sensitive and context-aware technologies. A comprehensive look at emerging m-commerce services and business models, as well as the changing role of mobile network operators, content providers, and other key players. The author concludes with informed predictions about the future of m-commerce.


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