Book excerpt: Selling on eBay isn't a game. You need to have a plan. eBay 2014 walks you through what it takes to sell on eBay. It answers all of your questions, and gives you ideas about how to get started and grow your eBay business. Do you ever wonder how some sellers can grow a strong thriving business, while others barely scrape by? Many times, I've watched two sellers as they are first starting out on eBay. Both sellers offer the exact same products and prices, yet one business skyrockets to the top of the charts selling thousands of items per month. The other business struggles to sell ten or fifteen items per month. They might even have the same basic look to their listings. On the face of it, it doesn't make sense. Why does one eBay seller prosper, while another falls behind? Is it a matter of luck? Does one eBay seller catch all of the breaks, while another is stuck holding doo doo? Believe it or not, many struggling sellers believe this. They think it's all a matter of luck.