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As the media landscape has evolved over the past few years, especially with the emergence of interactive and social media, the philosophy of advertising is sign

What’s your organization’s marketing strategy? Does your company meet real life marketing challenges head on and with success? This book provides a unique a

As the media landscape has evolved over the past few years, especially with the emergence of interactive and social media, the philosophy of advertising is sign

This textbook provides students with comprehensive insights on the classical and contemporary marketing theories and their practical implications. A fourth, rev