Emotion and Reason in Consumer Behavior
Download or Read eBook Emotion and Reason in Consumer Behavior PDF written by Arjun Chaudhuri and published by Routledge. This book was released on 2006-08-14 with total page 182 pages. Available in PDF, EPUB and Kindle.
| Author | : Arjun Chaudhuri |
| Publisher | : Routledge |
| Total Pages | : 182 |
| Release | : 2006-08-14 |
| ISBN-10 | : 9781136406904 |
| ISBN-13 | : 1136406905 |
| Rating | : 4/5 (04 Downloads) |
Book Synopsis Emotion and Reason in Consumer Behavior by : Arjun Chaudhuri
Book excerpt: Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand.
