Book excerpt: Attracting, retaining, and motivating employees is one of the most important topics for organizations today. To build a competent, dedicated, and loyal team of employees, it is not enough to focus on compensation and benefits. Employees need to earn not only financial rewards but also the subjective experience when working in an organization. Employee experience is an important part of the overall compensation system, which usually includes recognition and appreciation, work-life balance, personal development, organizational culture, and work environment.