Book excerpt: A prologue to ethnic diversity in Eastern Africa /Kimani Njogu --Ethnic pluralism and national governance in Africa : a survey /Michael Chege --What do we share? : from the local to the global, and back again /Mineke Schipper --Production of ethnic identity in Kenya /Karega-Munene --Links between African proverbs and sayings and ethnic diversity /Joseph G. Healey --(Over)riding the rainbow : ethnic diversity and the Kenyan creative economy /Joy Mboya --Leveraging Africa's diversity for an improved image and branding /Mary W. Kimonye --Ethnic diversity, democratization, and nation-building in Ghana /Kenneth Agyemong Attafuah --Ethnic diversity in East Africa : the Tanzanian case and the role of Kiswahili language as a unifying factor /Huruma Luhovilo Sigalla --Critical reflections on the challenges and prospects of ethnic diversity management in democratization /Eric Aseka --Media and national identity : should national media be relegated to the backseat? /Nassanga Goretti Linda --Ethnic diversity background and issues : the case of Rwanda /James Vuningoma --The challenges of ethnicity, multiparty democracy and state building in multiethnic states in Africa : experiences from Kenya /Paul N. Mbatia, Kennedy Bikuri & Peter Nderitu --A political economy of land reform in Kenya : the limits and possibilities of resolving persistent ethnic conflicts /Nicholas O. Odoyo --Epilogue -- emerging issues in managing the challenges and opportunities of ethnic diversity in East Africa : is good governance the destiny? /Ngeta Kabiri.