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In Ethnicity, Inc. anthropologists John L. and Jean Comaroff analyze a new moment in the history of human identity: its rampant commodification. Through a wide-

In the economics of everyday life, even ethnicity has become a potential resource to be tapped, generating new sources of profit and power, new ways of being so

The Postcolonial World presents an overview of the field and extends critical debate in exciting new directions. It provides an important and timely reappraisal

The globalization of marketing has brought about an interesting paradox: as the discipline becomes more global, the need to understand cultural differences beco

How is ethnicity viewed by scholars of different academic disciplines? Can its emergences be compared in various regions of the world? How can it be conceptuali