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This dissertation reports on a systematic evaluation of the quality of services that are provided by clothing industry in South Africa. Textile and apparel clot

This important new work provides a comprehensive discussion of the customer satisfaction evaluation problem by presenting an overview of the existing methodolog

The physical and social space in which a consumer finds herself is a large influencing factor on product evaluation and decision-making (Solomon & Rabolt, 2004:

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve

This book provides an overview of current issues and challenges in the fashion industry and an update on data-driven artificial intelligence (AI) techniques and