Evaluation in Advertising Reception

Download or Read eBook Evaluation in Advertising Reception PDF written by S. Bullo and published by Springer. This book was released on 2015-12-04 with total page 195 pages. Available in PDF, EPUB and Kindle.

Author	: S. Bullo
Publisher	: Springer
Total Pages	: 195
Release	: 2015-12-04
ISBN-10	: 9781137350435
ISBN-13	: 1137350431
Rating	: 4/5 (35 Downloads)

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Book Synopsis Evaluation in Advertising Reception by : S. Bullo

Book excerpt: Placed within the context of reception studies, this book investigates how advertisements that rely on re-contextualising shared cultural knowledge are understood by their viewers, and examines their persuasive potential.

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