Book excerpt: This book is written to introduce experimental magnetism in a comprehensive manner to advanced undergraduate, postgraduate, and doctoral students pursuing studies in physics, material sciences, and engineering. It is an excellent resource providing an overview of the various experimental techniques in magnetism and magnetic materials. The text is partitioned into three parts. Part I deals with a brief history of magnetism and magnetic materials along with their role in modern society. A concise account of their current technological applications is also provided. Part II focusses on the basic phenomena of magnetism. Part III consists of chapters discussing a variety of experimental practices needed to study the microscopic as well as macroscopic aspects of different kinds of magnetic phenomena and materials.