Book excerpt: Stereographers, who represent the key new role on set liaising between director and cinematographer, believe it is a key part of their job to inform and inspire directors and producers about the potential of 3D stereo. In Exploring 3D leading directors, editors, and cinematographers of 3D film and TV production argue persuasively that 3D techniques should become a staple visual storytelling tool on a par with lighting, set design, or sound. They share their views on how this evolving set of technologies and filmmaking techniques are used to create a new aesthetic and language for visual storytelling. Highlights include interviews and images form How to Train Your Dragon, Coraline, Hugo, and The Great Gatsby.