Book excerpt: Generative Artificial Intelligence (AI), an ever-evolving technology, holds immense promise across various industries, from healthcare to content generation. However, its rapid advancement has also given rise to profound ethical concerns. Illicit black-market industries exploit generative AI for counterfeit imagery, and in educational settings, biases and misinformation perpetuate. These issues underscore the need to grapple with the risks accompanying generative AI integration. Exploring the Ethical Implications of Generative AI emerges as a wellspring of insight for discerning academic scholars. It sets the stage by acknowledging generative AI's multifaceted potential and its capacity to reshape industries. The book addresses these complex ethical concerns, offering a comprehensive analysis and providing a roadmap for responsible AI development and usage. Its intended audience spans business leaders, policymakers, scholars, and individuals passionate about the ethical dimensions of AI.