Book excerpt: It’s a globe-straddling social network, it’s your go-to social advertising platform – and now it’s a marketplace too! On October 3rd, Facebook announced the arrival of Facebook Marketplace, a new feature that will allow users to buy, sell and trade items with other people in their locality. Facebook Marketplace is a digital marketplace where users can arrange to buy, sell and trade items with other people in their area. If Marketplace becomes applicable to your business, you’ll be able to capitalize on the one-two punch of Facebook advertising and organic engagement through Marketplace, your own page and Facebook’s own advertising products. But in order to be successful on Facebook, you have to dig below the surface and familiarize yourself with the ins and outs of the platform and analytics. FaceBook My Business Training Guide .. for FaceBook MARKETPLACE is your blueprint for navigating through Facebook Marketplace efficiently and if you follow it exactly, you’ll be giving yourself the very best chance of massive success on the platform. New developments have made Facebook’s intentions clear. They’re gunning to own the Classifieds market. They’re going after Craigslist head on. So make the best of it!