Search Results

Financial Public Relations

Download or Read eBook Financial Public Relations PDF written by Pat Bowman and published by Butterworth-Heinemann. This book was released on 2014-05-15 with total page 201 pages. Available in PDF, EPUB and Kindle.
Financial Public Relations
Author :
Publisher : Butterworth-Heinemann
Total Pages : 201
Release :
ISBN-10 : 9781483105710
ISBN-13 : 1483105717
Rating : 4/5 (10 Downloads)

Book Synopsis Financial Public Relations by : Pat Bowman

Book excerpt: Financial Public Relations tackles the areas of concerns in the practice of financial communications. The book is comprised of 13 chapters; each chapter deals with the issues faced by public relations professionals. The coverage of the text includes the company's relationship to various parties (media, investors, and employees); the ethical concerns of the financial services industry; and the implications of the internationalization of financial markets. The book also discusses the pros and cons of an in-house public relations staff and consultants. Case studies of four different companies that encountered a public relations issue are also included. The book will be most useful to the practitioners of public relations from different industries. Other readers will find great insight in the text regarding the inner working of financial public relations.


Financial Public Relations Related Books

Scroll to top