Book excerpt: ""Excellent."" -- The Reader's Review ""Anybody contemplating the study and pursuit of folklore... will benefit from reading this presentation thoroughly to determine your place in this most exciting scholastic world."" -- Come-All-Ye This is the most complete and up-to-date study of folklore and folklore methodologies available. The authors describe the pervasiveness of folklore, including its uses in literature, films, television, cartoons, comic strips, advertising, and other media in a variety of cultures.