Book excerpt: Role and application of forecasting in organizations; Introduction to management forecasting; Sales forecasting requirements; Forecasting requirements for operations planning and control; Capacity planning forecasting requirements; Financial forecasting; Forecasting and strategic planning; Forecasting in the electric utility industry; State and local government revenue forecasting; Population forecasting; Forecasting: the issues; Approaches to forecasting; Smoothing methods for short-term planning and control; A practical overview of arima models for time series forecasting; Decomposition methods for medium term planning annnd budgeting; Econometric methods for managerial applications; Judgemtal and bayesian forecasting; An integrated approach to medium andlong term forecasting: the marketing mix system; Forecasting challenges; Forecasting and the environment: the challenges of rapid change; Price forecasting using experience curves and the product life-cycle concept; Life cycle forecasting; Forecasting recessions; Forecasting macroeconomic variables: an eclectic approach; ; Managing the forecasting functions; Forecasting and planning: an evaluation; Integrating forecasting and decision making; The forecasting audit; The future of forecasting.