Book excerpt: Within the developing model of academic research, a notable shift is underway—an insistent pull towards unraveling the elusive 'why' that accompanies the 'what' in phenomena. While quantitative research methods yield statistical insights and broad generalizability, a yearning for depth, context, and a nuanced exploration of human experiences persists. This yearning gives birth to a challenge: how can scholars, students, and professionals equip themselves with the necessary knowledge and tools to navigate the intricate realm of qualitative inquiry? Enter a groundbreaking solution Foundational Theories and Practical Applications of Qualitative Research Methodology. This compelling volume takes readers on a transformative intellectual journey, offering a comprehensive guide to the foundational theories and practical applications of qualitative research methodology. Designed to cater to both novices and seasoned researchers, the primary goal is to empower readers with the knowledge and tools essential for designing, conducting, and interpreting qualitative studies. The book bridges the theoretical and practical realms by providing real-world examples, case studies, and practical tips. Whether you are an undergraduate exploring qualitative methods or a seasoned doctoral researcher immersed in complex ethnographic studies, this book is meticulously crafted to meet your needs.