Book excerpt: New ideas for turning names and addresses into attention-getting business cards and letterheads ... hot from studios around the country! A designer favorite, the Fresh Ideas series pulls together current and inspiring examples of creative-edge work. This collection features the latest in letterhead and business card design, with hundreds of ideas for inventive uses of color, type, illustration, printing techniques and more. -- 120 letterhead and business card systems shown large, in full-color -- each piece includes a short description of the client's needs, the design concept, production specs and, when provided, cost -- features a section of low-budget solutions -- includes a mini-course on letterhead and business card design