From Brand Vision to Brand Evaluation
Download or Read eBook From Brand Vision to Brand Evaluation PDF written by Leslie De Chernatony and published by Elsevier. This book was released on 2006 with total page 358 pages. Available in PDF, EPUB and Kindle.
| Author | : Leslie De Chernatony |
| Publisher | : Elsevier |
| Total Pages | : 358 |
| Release | : 2006 |
| ISBN-10 | : 9780750667494 |
| ISBN-13 | : 0750667494 |
| Rating | : 4/5 (94 Downloads) |
Book Synopsis From Brand Vision to Brand Evaluation by : Leslie De Chernatony
Book excerpt: Presenting the reader with practical applications for brand enhancement, this book helps to understand the implement strategies to strengthen brands. It offers a framework for brand management, and provides a flowchart for progressing the brand building process from strategy through tactics to implementation.
