From Chinese Brand Culture to Global Brands
Download or Read eBook From Chinese Brand Culture to Global Brands PDF written by W. Zhiyan and published by Springer. This book was released on 2013-10-08 with total page 187 pages. Available in PDF, EPUB and Kindle.
| Author | : W. Zhiyan |
| Publisher | : Springer |
| Total Pages | : 187 |
| Release | : 2013-10-08 |
| ISBN-10 | : 9781137276353 |
| ISBN-13 | : 1137276355 |
| Rating | : 4/5 (53 Downloads) |
Book Synopsis From Chinese Brand Culture to Global Brands by : W. Zhiyan
Book excerpt: From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are poised for global dominance.
