Book excerpt: Who can buy? Students Pursuing B.Com., M.Com., B.B.A. or M.B.A., (C.A., C.S., C.W.A.) and other commerce and professional courses. The authors have explained the subject in the most simple language. Extensive use of charts, pictures and diagrams has been made to explain and illustrate the difficult concepts and Fundamentals of Entrepreneurship. An important feature of this book is that important points to remember have been given in the form of boxes which exhibit them at a glance. Important questions asked in the examinations conducted by various universities and professional institutes have been given at the end of each chapter. The book will be of immense use and help to the students preparing for these examinations.