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Generation Rx

Download or Read eBook Generation Rx PDF written by Greg Critser and published by Houghton Mifflin Harcourt. This book was released on 2005 with total page 323 pages. Available in PDF, EPUB and Kindle.
Generation Rx
Author :
Publisher : Houghton Mifflin Harcourt
Total Pages : 323
Release :
ISBN-10 : 9780618773565
ISBN-13 : 0618773568
Rating : 4/5 (65 Downloads)

Book Synopsis Generation Rx by : Greg Critser

Book excerpt: Examines the possible consequences of the growth of prescription drug use and the impact of direct-to-consumer promotion (DTC) and off-label marketing.


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