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Global Perspectives on Strategic Storytelling in Destination Marketing
Language: en
Pages: 336
Authors: Campos, Ana Cláudia
Categories: Business & Economics
Type: BOOK - Published: 2022-05-27 - Publisher: IGI Global

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Stories have always been part of tourism with tourists eager to both share and listen to stories about destinations. Destinations also build identity and distin
Global Perspectives on the Strategic Role of Marketing Information Systems
Language: en
Pages: 404
Authors: Medina-Quintero, Jose Melchor
Categories: Business & Economics
Type: BOOK - Published: 2023-05-08 - Publisher: IGI Global

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A level of decision making is concerned with deciding the organizationÂ’s objectives, resources, and policies. A significant problem at this decision-making lev
Global Perspectives on the Opportunities and Future Directions of Health Tourism
Language: en
Pages: 334
Authors: Do?an, O?uz
Categories: Business & Economics
Type: BOOK - Published: 2023-02-17 - Publisher: IGI Global

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Millions of patients travel abroad every year, and the number of trips around the world to benefit from health services is increasing. The high level of global
Corporate Practices: Policies, Methodologies, and Insights in Organizational Management
Language: en
Pages: 1034
Authors: Sebastian Kot
Categories:
Type: BOOK - Published: - Publisher: Springer Nature

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Event Communication
Language: en
Pages: 259
Authors: Barbara Mazza
Categories: Business & Economics
Type: BOOK - Published: 2024-02-02 - Publisher: Goodfellow Publishers Ltd

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Focuses attention on communication studies as applied to Event Management, through the whole event mamangment process. It pays particular attention to the lates
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