Book excerpt: Cover -- Title -- Copyright -- Contents -- Acknowledgements -- List of Illustrations -- Introduction: The Production of Korean Global Space -- Chapter 1 A Brief Urban History of Seoul -- Chapter 2 Rediscovered Traditions: Remodelled Hanoks in Bukchon -- Chapter 3 From Mary's Alley to a Culture Street: Contested Traditions in Insadong -- Chapter 4 Rediscoveries and Redesigns: Dongdaemun History and Culture Park -- Chapter 5 A Foreign Country in Seoul: Itaewon's Multicultural Streets -- Conclusion: Going Beyond the Cultural City -- References -- Index