Book excerpt: Graphis Typography 4 The more that people communicate the greater the need for better typography. Graphis Typography 4 rejuvenates the passion for the visually attractive designs that help communicate the messaging, tone, and sentiment of a design piece.Typography is so much more than just choosing beautiful fonts: it's a vital component of user interface design. Good typography will establish a strong visual hierarchy, provide a graphic balance to the website, and set the product's overall tone. This book is essential for all those who wish to create promotional material and advertising. With this they can learn how to truly speak to their audience, influence mood and feelings, and grab their audience's attention.