Book excerpt: So much of a medical organisation's success rides on the leadership, conduct, and performance of its physicians. How does a health care organisation engage its physicians to lead by example? And how does a physician, in the midst of 25 appointments, 30 phone messages, hospital rounds, and the details of managing a clinical practice, do what needs to be done to foster satisfaction and loyalty among patients? This book eloquently answers these questions. Beeson has created a brilliant guide to implementing physician leadership and behaviour that will create a high-performance workplace built on collaboration, commitment, purpose, and making a difference in the lives of the patients it serves.