Handbook of Culture and Consumer Behavior
Download or Read eBook Handbook of Culture and Consumer Behavior PDF written by Sharon Ng and published by Oxford University Press, USA. This book was released on 2015 with total page 369 pages. Available in PDF, EPUB and Kindle.
| Author | : Sharon Ng |
| Publisher | : Oxford University Press, USA |
| Total Pages | : 369 |
| Release | : 2015 |
| ISBN-10 | : 9780199388523 |
| ISBN-13 | : 0199388520 |
| Rating | : 4/5 (23 Downloads) |
Book Synopsis Handbook of Culture and Consumer Behavior by : Sharon Ng
Book excerpt: In this volume, experts from a variety of disciplines and perspectives trace the historical development of culture research in consumer psychology and examine the theoretical underpinnings that account for these findings and the current state of the field.
