Handbook of Market Segmentation
Download or Read eBook Handbook of Market Segmentation PDF written by Art Weinstein and published by Psychology Press. This book was released on 2004 with total page 268 pages. Available in PDF, EPUB and Kindle.
| Author | : Art Weinstein |
| Publisher | : Psychology Press |
| Total Pages | : 268 |
| Release | : 2004 |
| ISBN-10 | : 0789021579 |
| ISBN-13 | : 9780789021571 |
| Rating | : 4/5 (79 Downloads) |
Book Synopsis Handbook of Market Segmentation by : Art Weinstein
Book excerpt: This is a practical how-to guide to what marketers need to know about defining, segmenting and targeting business markets: assessing customer needs; gauging the competition; designing winning strategies; and maximising corporate resources.
