Handbook of Research on Customer Engagement
Download or Read eBook Handbook of Research on Customer Engagement PDF written by Linda D. Hollebeek and published by Edward Elgar Publishing. This book was released on 2019 with total page 544 pages. Available in PDF, EPUB and Kindle.
| Author | : Linda D. Hollebeek |
| Publisher | : Edward Elgar Publishing |
| Total Pages | : 544 |
| Release | : 2019 |
| ISBN-10 | : 9781788114899 |
| ISBN-13 | : 1788114892 |
| Rating | : 4/5 (99 Downloads) |
Book Synopsis Handbook of Research on Customer Engagement by : Linda D. Hollebeek
Book excerpt: Customer engagement is now a critical research priority in contemporary marketing. In this Handbook, a cadre of international scholars offer an overview of current research on this rapidly growing field of study.
