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This is a comprehensive, practical and theoretical guide to the latest thinking in the foundations of services. The authors present contributions from the world

This text provides an overview of the characteristics and underlying principles of delivering services in today's marketplace, and places these issues in the co

This is a comprehensive, practical and theoretical guide to the latest thinking in the foundations of services. The authors present contributions from the world

This authoritative, comprehensive, and accessible volume by leading global experts provides a broad overview of marketing strategy issues and questions, includi

The Handbook of Service Marketing Research brings together an all-star team of leading researchers in service marketing to explore many of the hottest topics in