Book excerpt: Partial Content from the Introduction: If you can't beat 'em, join 'em. Two heads are better than one. United we stand. If you are a business owner who wants to significantly increase market reach, break down barriers to entry in your market, or simply generate skyrocketing revenues in a shorter amount of time, these old adages are becoming more and more relevant. If you are an aspiring joint venturer who needs to acquire some key knowledge before making the decision to jump into this new world, or if you have already made the decision to start a joint venture but don't know where to begin, this "How-To" handbook is for you. Also, whether you seek funding or not, the information in these pages will give you the proper foundation for achieving your financial goals. This book's mission will be two-fold: First, we will dive together into the technical aspects of joint venturing (JV), and I will give you the nuts and bolts of what a joint venture is and how to make yours successful. I am also going to expose some of the myths and realities of joint ventures so you can avoid the major pitfalls that are sometimes associated with this unique partnership. Second, I will cover the Eight Critical Factors of Success in the next eight chapters. 1) The Right Partner 2) Timing and Vision 3) Organization 4) Business Planning 5) Human Resources and Skills Integration 6) Plan Execution 7) New Brand Marketing 8) Exit Strategies - The End Read what others have said: "An essential for the entrepreneur who's realized they can't go it alone." Scott Allen, About.com Entrepreneurs Guide "After you read 'Happy About Joint Venturing' you will know what every successful business person must know." Jay Conrad Levinson, The Father of Guerrilla Marketing