Book excerpt: Civil society organizations are among the most vociferous critics of the modern food system. Yet even after decades of campaigns, governments have failed to address health and sustainability issues in a systematic way. New approaches are in order, and this volume showcases the research of experts from various disciplines who argue that solutions lie not just in lobbying elected officials but rather in initiatives at the subparliamentary level. Case studies on a range of topics, from breastfeeding and sustainable pest management promotion to programs such as Canada’s Action Plan on Food Security, tell a story of misguided campaigns and missed opportunities. Real change, this inspiring volume suggests, is possible. It will come when advocacy groups develop innovative strategies of influencing decision makers more resistant to public pressure: business lobbies well connected to government agencies, middle managers, and ministries unused to collaborating across departmental mandates.