Book excerpt: This book explores the potential contribution of cultural heritage in the enhancement of the territories, investigating the possibilities but also the criticalities involved in the process. Based on the knowledge process built on the Monasteries of Haghpat, Sanahin, Geghard and moreover, in the Upper Azat Valley in Armenia, the work suggests the development of an integrated design approach with interdisciplinary focus. The conservation of the Architectural Heritage of these sites is a priority for the identity safeguard but also to start virtuous processes able to ensure a sustainable development for places and communities. The objective of this work is the setting of pilot strategies and guidelines for the preservation and promotion of cultural heritage as an engine for a compatible and sustainable tourism development of the area, with tangible impact on social and economic development of the country. The work would benefit local authorities and communities, as well as researchers involved in these topics.