Book excerpt: This book analyzes the ways in which sport reflects, imitates, and questions cultural values. It examines the representation of team sports, heroes, race, families, and gender in films and other media. Analysis of the ways in which broadcast media and films create such images allows us to map the ways in which traditional cultural beliefs and practices resist and accommodate changes. Films about sport do not reproduce a simple, unified set of values-rather, they exhibit the complications of attempting to negotiate ideological contradictions. During the last 50 years, sports films have shifted from the heroic idealization of The Babe Ruth Story (1948) to films revealing complexities, controversies, and uncertainties within the sports world, like Everybody's All American (1988). These contradictions are especially strong in the areas of race and gender, which are related major changes in the traditional notion of the hero. The book traces the transformation of the image of the hero in sports films within the context of the development of the sports celebrity, epitomized by Michael Jordan.