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How artificial intelligence can raise office efficiency to bring benefits to online tourism and publish industries ?Artificial Intelligence is already impacting

This open access book is the proceedings of the International Federation for IT and Travel & Tourism (IFITT)’s 28th Annual International eTourism Conference,

The use of artificial intelligence (AI) in service and tourism marketing has revolutionized the industry by personalizing customer experiences and optimizing op

The concept of artificial intelligence (AI) tourism is still relatively new, but it is quickly gaining popularity as more and more people become interested in l

Tourism Innovation in the Digital Era explores topics as diverse as big data analytics in tourism marketing to the impact of AI to the use of CSR in competitive