Book excerpt: The expanded and improved Second Edition of our best-selling How to Open a Successful Pawnshop is written by Norman Gornbein, a former pawnbroker and master jeweler. The book is thorough, clear, and, yes, even entertaining, thanks the author's positive and engaging personality. Norman Gornbein, whose extremely successful pawnshop was featured on CNN, now works as a consultant to existing pawnshops and setting up new pawnshops for a $50,000 fee and up. Hardcore Pawn's facility was set up by Norman Gornbein. How to Open a Successful Pawnshop is all about how Norman Gornbein did it and does it, and how you can do it too. The book includes priceless and detailed information on how to evaluate gold, diamonds, and jewelry. How to Open a Successful Pawnshop covers anything that will be brought into a pawnshop including watches, cameras, electronics, firearms, musical instruments, sporting goods, tools, and even vehicle title loans. Related businesses such as payday loans, providing debit cards, and online pawnshops are also included. In addition, you will be shown how to organize your pawnshop, make it secure, staff it with the right employees, and even fill your pawnshop with a starting inventory at ZERO COST! How to Open a Successful Pawnshop is well worth the price to those who aspire to enter the very profitable business of becoming a pawnbroker-and to established pawnbrokers who want to improve their business.