Book excerpt: **WINNER OF THE ELIZABETH LONGFORD PRIZE FOR HISTORICAL BIOGRAPHY 2012** The strange and fascinating story of the owner of the Titanic, J. Bruce Ismay, the man who jumped ship 'Beautifully written, and beautifully deconstructed' Sunday Times 'Wonderfully rich and multi-layered . . . Full of fascinating details . . . Every sentence crackles with intelligence' Mail on Sunday As the Titanic sinks on that fateful day in April 1912, a thousand men prepared to die. J. Bruce Ismay, the ship's owner and inheritor of the White Star fortune, however, jumps into a lifeboat with the women and children and rows away to safety. Publicly reviled as a coward, Ismay became, according to one headline, 'The Most Talked-of Man in the World' and the first victim of a press hate campaign. His reputation never recovered and while other survivors were piecing together their accounts, Ismay never spoke of his beloved ship again. With the help of that great narrator of the sea, Joseph Conrad, whose Lord Jim so uncannily foretold Ismay's fate, Frances Wilson explores the reasons behind Ismay's jump, his desperate need to make sense of the horror of it all, and to find a way of living with ignominy. Wilson's biography of Ismay depicts the indelible stain of public disrepute and a life led in the aftermath of seismic disaster.