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A clear-sighted introduction to a complex subject, 'Internal Marketing' provides the reader with a succinct overview of the most recent thinking and practice. T

Use these techniques to improve staff performance! Internal Relationship Management: Linking Human Resources to Marketing Performance shows how businesses can d

This book explains various key concepts of internal marketing and its relation to human resource management, commitment, service quality, market orientation, et

Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed source of current rese

Establishing, developing, or promoting a brand or product in a market stems from aligning of divisions within an organization, with the perspective of providing