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This groundbreaking book presents a new understanding of ideological change. It shows how and why America's political parties have evolved.

Ideas are everywhere, but those with the greatest problem-solving, business-transforming, and life-changing potential are often hard to identify. Even when we r

The logical and enduring way to innovate. Conventional wisdom today says that to survive, companies must move beyond incremental, sustaining innovation and inve

This Element develops an analytical framework for understanding the role of ideas in political life and communication. Power in Ideas argues that the empirical