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Revised edition of the author's Innovation management and new product development, 2012.

This is an ideal introduction to the processes and issues of managing technological innovation and the development of new products. It offers students a contemp

Innovation Management and New Product Development by Trott is an established textbook on innovation management, management of technology, new product developmen

INNOVATION AND NEW PRODUCT DEVELOPMENT, 2ND EDITIONInnovation Management is often treated as a series of separate specialisms, rather than an integrated task. T

Keep ahead of your competitors!New Product Development will help you and your company overcome an expensive and common weakness: the lack of adequate new produc