Book excerpt: Can you answer the call of the Entreprenurse? How do you build a culture of innovation? How can you develop an innovator's mindset? How can you use a more human-centered approach to solving your challenges? These are among the topics covered in The Nurses Guide to Innovation. This book is the perfect "how-to" guide for nurses, nurse leaders, and even other clinicians, who have inventions, innovations and an entrepreneurial spirit. No matter where you are on the journey of innovation, whether you have just come up with the "million-dollar idea", are a few years into your business, or want to learn to think like an innovator, this book is a great resource. The team of authors provides guidance and practical tips on; entrepreneurship, developing a business or marketing plan, protecting intellectual property, securing financing, or engaging nurses in innovation that will help you advance your innovation, invention, idea or even enhance engagement in the change process. The competencies shared in this book represent those that are present in successful entrepreneurs and innovators. Written for nurses, by nurses this book shares personal stories of both failure and success and presents readers with the tactics that are key to successfully advancing any innovative idea.