Book excerpt: Innovative Teaching: Best Practices from Business and Beyond for Mathematics Teachers provides educators with new and exciting ways to introduce material and methods to motivate and engage students by showing how some of the techniques commonly used in the business world — and beyond — are applicable to the world of education. It also offers educators practical advice with regard to the changing culture of education, keeping up with technology, navigating politics at work, interacting with colleagues, developing leadership skills, group behavior, and gender differences.Innovative Teaching demonstrates how the classroom environment is similar to the marketplace. Educators, like businesses, for example, must capture and hold the attention of their audience while competing with a constant stream of 'noise.' With the introduction of the Internet and the wide use of social media, promoters understand that they must not only engage their audience, but also incorporate audience feedback into the promotional work and product or service they offer. Innovative Teaching shows educators how to take the best practices from business — and beyond — and recombine these resources for appropriate use in the classroom.