Book excerpt: "This is a bold and outrageously frank book from a super-agent on how to conquer the entertainment industry using an entrepreneur's specific skill set. The author shares deeply personal experiences from the trenches with names like Lauren Bacall, Floyd Mayweather, Jr., Christopher Reeve, Quentin Tarantino, Whoopi Goldberg, J.J. Abrams, Dr. Phil, and others, what he learned, and how to apply those principles. There are cautionary tales and hilarious moments, all of which contribute to a book that tells it like it is, for those who are truly serious about a career in entertainment. Highlights include: Tips for breaking into the business and immediately making your mark; How to claim and cultivate your own niche; Establishing and building your brand; Navigating cutthroat players and other survival and growth strategies; How to make social media a powerful and efficient creative tool. Includes practical take-aways at the end of each chapter and a comprehensive Reader's Guide"--