Book excerpt: The book is about creativity and relates to the field of creative cognition, divergent thinking, and innovation. The essays collected here highlight new and exciting explorations of ideas and theories of integrative approaches to the creative mind. This singularity allows a unique and fresh look at the concept of creativity. The primary markets for this book are universities and professional bodies in the field of psychology, humanities and social sciences, and it will also appeal to specialists in the fields of cognitive psychology, sociology, culturology, the arts studies, physiology, and other areas of the humanities.